Neisner's (1024x795)At Christmas time, my little sister and I loved to go to Neisner’s 5 and 10 (“the dime store”, we called it), a treasure trove of gifts for children, or adults for that matter, with small coins in their pockets.  We circled around and around the counters, picking up cards with beautiful jeweled earrings or flowered boxes of dusting powder or the ever popular Midnight in Paris perfume in small cobalt blue bottles.  These would be wonderful surprises for Mother, the Grandmas, the aunts – if we pooled our money.  There were small bottles of shaving lotion, glistening emerald green on the counters, which were standard fare for the men in the family.  For small cousins there were jack sets, paddle balls, tiny dolls – such an array!

Now, that 5 and 10 stores are a thing of the past, I remember all those dear people opening our dime store gifts, clumsily wrapped and labeled, and exclaiming with wonder – the same as my sister and I did as we entered the marvelous world of Neisner’s.

HAPPY MEMORIES OF THE WONDERS OF CHRISTMAS